Denim Marketing has been awarded a Platinum Hermes Creative Award for its public relations campaign promoting Mira Raleigh, a luxury apartment community in downtown Raleigh, North Carolina. The marketing agency secured 21 media placements over a 90-day period, increasing visibility for the new Class A apartment community among target audiences.
Carol Morgan, President of Denim Marketing, stated, “Mira Raleigh presented the perfect opportunity to blend lifestyle-driven storytelling with strategic multifamily media outreach.” She added that the campaign effectively demonstrated “the power of compelling storytelling coupled with an understanding of how to pitch media.”
The campaign reached various influential outlets including Yield Pro, Triangle Business Journal, and ABC TV 11. It was designed to appeal both to consumers interested in upscale urban living and to investors monitoring luxury multifamily housing trends.
Denim Marketing is known for its effective public relations strategies and has a reputation for working with home builders, developers, Build-to-Rent (BTR) general contractors and investors across the Southeast and Sunbelt. The Mira Raleigh campaign exemplifies Denim’s commitment to excellence in apartment public relations.
Mira Raleigh is a 288-unit luxury apartment complex developed by Origin Investments, Spandrel Development Partners, and Capital City Urban Development. Located near Fayetteville Street in downtown Raleigh, it offers studio to two-bedroom apartments featuring smart home technology and premium amenities such as a resort-style pool and rooftop sky lounge.
The Hermes Creative Awards are organized by the Association of Marketing and Communication Professionals. For more information on Denim Marketing’s services or to join their email list for updates, visit www.DenimMarketing.com.
