Cherokee County Chamber of Commerce recently issued the following announcement.
Brand strategy isn't just for big corporations anymore. You've probably heard by now that branding is more than just a logo, but what you may not realize is that business owners who take the time to develop a comprehensive brand strategy report earnings 90% higher than their competitors in similar industries. Branding is officially a step in your business that you cannot afford to skip. However, building a brand on your own is challenging! When you are filled with questions and doubts, it might seem much easier to throw your hands up and quit. Most entrepreneurs struggle to clearly articulate the necessary components to build their brand. You are not alone, of course, but let's change your approach and turn your branding into your company's best employee!
Amanda Freeman is the owner of Mixie Design Co., an adventurous brand and web design studio in Southeast Michigan. After decades of being her own boss and working with small businesses all over the country, she has seen it all. As Amanda said, the ups and downs are inevitable for all of us, but as we come out of the pandemic fog, there is a bigger need to stand out than ever before.
In this session, the fundamentals for brand strategy success, the importance of digital experience consistency, and how you can easily create a custom strategy for your own business. You will even walk away with a BRANDING BASICS workbook to help you dig deep into your own messaging and make small DIY adjustments with major impact.
Amanda has been featured on numerous podcasts, in blogs and resources, and has been a "behind the scenes" content creator for some of the world's most impactful communities. She prides herself on being a small business cheerleader and is an open book when it comes to sharing the secret sauce of building better brands and websites. As a busy mom of two boys, a small business owner, a volunteer chapter leader for The Rising Tide Society, and an advocate for nonprofit organizations, Amanda is on a mission to celebrate big ideas, show off incredible ambitions, and help her clients leave a positive imprint on their communities. You can learn more about her and her company, Mixie Design Co., at www.wearemixie.com.
Original source can be found here.
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