Demand for hotel rooms this holiday season isn't expected to be significantly more than in past years, but it also shouldn't be markedly down, experts said.
There will be the usual bursts of visitors to iconic holiday destinations as tourists celebrate en masse in places like New York City's Times Square, and warm weather spots as northerners and others flee the snow.
Isaac Collazo, Vice President of Analytics at STR, said the easiest comparison might be the holiday season of 2011, when the dates and holidays on the calendar were identical to this year. Another similarity between 2011 and 2022 is that both are rebuilding years.
From Dec. 18 through Dec. 31, Collazo said he expects U.S. occupancy will drop by about a point compared to 2021 while the average daily rate will grow 2%, leaving revenue per available room flat. He expects occupancy to be down by less than a point compared to 2019 levels despite some gains in hotel demand, due to growth in the supply of hotel rooms.
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